Industry · Home Services
Local SEO for home service companies that own their market
HVAC, plumbing, roofing, electrical — when a homeowner searches at 7am with a flooded kitchen, the map pack decides who gets the job. We build the visibility system that makes it you.
The Home Services Reality
Three ways local contractors lose online
Invisible in the map pack
Franchises and marketing-savvy competitors hold the top three spots in every city you serve — and collect the calls that should be yours.
Paying for your own leads
Angi, Thumbtack, and HomeAdvisor rank above you for your own services — then sell you the leads they intercepted, shared with three competitors.
Feast-and-famine seasons
Busy summers, dead winters, and no marketing engine smoothing the curve. Organic visibility is the cheapest off-season insurance there is.
A.R.C.H. for Home Services
The system, tuned for service-area businesses
A
Audit
Visibility baseline for every service in every city — map pack positions, competitor gaps, and site health.
R
Research
The service + city combinations that actually pay — prioritized by job value, volume, and winnability.
C
Create
Optimized GBP, service + city pages, review engine, and a website that converts emergencies into calls.
H
Hone
Territory-by-territory expansion as each market locks in — with call tracking proving every gain.
What We Build For You
A local lead engine, not just “SEO”
- Emergency-intent capture — “24 hour plumber [city]” searches routed to your phone
- Service + city page matrix with real local substance Google rewards
- Google Business Profile cadence — posts, photos, Q&A, categories
- Review velocity system your techs can run from their phones
- Call tracking & attribution so you know which city pages pay
- Seasonal content calendar that smooths the demand curve
Proof
A verified record in local search
829
verified client reviews
4.9
average client rating
Top Rated
highest seller tier
“I had moved up in google searches from page 8 to page 2 within days. Communication and speed of work were excellent. Highly reccomend.”
D
deirdrecolgan
Repeat client · United States · Verified review
Common Questions
Home services SEO, honestly answered
Yes — franchises win on budget, but they’re slow and generic. Local depth (real city pages, real reviews, real photos of real jobs) consistently beats corporate templates in the map pack.
Directory leads are shared, price-shopped, and rented — the moment you stop paying, they stop. Rankings you own get cheaper every month you hold them. Most clients run both briefly, then taper the directories.
It defines it. We build and rank a page for each meaningful service-area + service combination, starting where job values are highest — that matrix is the core of home services SEO.
Ready to own your service area?
Book a strategy session and we’ll show you exactly where you stand in every city you serve — and what it takes to hold the top three.